“It’s really hard to actually extract from that any kind of coherent theory of what trust and safety or what content moderation will look like under his running of Twitter.” — Emma Llanso, of Free Expression Project, Center for Democracy and Technology
s long as there has been mass media, wealthy people have tried to use it to shape public opinion to their own interests. In the era of pamphleteering, Thomas Jefferson secretly funded scores of writers who excoriated the likes of Alexander Hamilton and John Adams. In the age of newspapers, William Randolph Hearst boasted that he was responsible for the Spanish-American War. In the cable news era, Rupert Murdoch used Fox to reshape conservative politics around the globe.
Shaping public views “is his core competence. It’s his magic,” says longtime analyst Michael Dunne, whose ZoZo Go consultancy works with auto- and partsmakers. “He may be thinking, ‘I’ve always been good at this. Now if I own my own platform, where can I take things?’”
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