Russia’s biggest telecommunications firm, MTS, announces an advertising service targeting Russian Telegram users, but Telegram denies it has any agreements in place.
Russia’s largest telecommunications firm, MTS, claims it will launch an advertising service targeting Russian Telegram users, but the social messaging application denies it has any agreements in place.on Oct. 17, outlining the launch of advertising services for clients targeting the audience of specific channels, categories, interests and geolocation. MTS explicitly states that the service targets phone numbers of Russian operators.
“They may be accessing Telegram ad platform features via one of the global ad agencies we work with, but we can confirm that no partnership or agreement exists between Telegram and MTS.” MTS described the service as a means to turn Telegram “into a performance tool with a high level of trust” that could reach a daily audience of 55 million Russians.A statement from MTS advertising director Elena Melnikova reiterated that the launch of the service would enable clients to target Telegram users based on a variety of external user data:
The service also touts the exclusion of a minimum budget threshold, meaning users can create and run advertising for any amount. The cost per message for small and medium-sized businesses to their own databases is set to be fixed at 90 kopecks .
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