Salesforce CEO Marc Benioff announced that the annual Dreamforce conference is returning to San Francisco in 2024, following uncertainty about the event's future in the city.
SAN FRANCISCO – 'Thrilled to share the news that Dreamforce, the worlds largest enterprise tech conference, will be returning to San Francisco, the stunning city by the bay–and now the AI capital of the world in 2024!' Benioff posted Tuesday on X, formerly Twitter. The post was accompanied with a selfie of Benioff and Mayor London Breed, both in Golden State Warriors gear at a recent game.
Benioff made headlines earlier this year after telling the San Francisco Chronicle that he considered holding the event elsewhere, over concerns about homelessness and open-air drug use.Dreamforce is one of the city's largest annual events, drawing tens of thousands of visitors. The company said this year's event was projected to generate nearly $90 million for the local economy.
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