Salesforce Web3 to help brands build trusted and scalable NFT programs

According to Salesforce, its Web3 platform will enable brands to “create personalized, omnichannel experiences across Web2 and Web3.'

in a trusted, scalable, and sustainable way. The service will allow brands connect with their customers in a whole new way by integrating their Customer 360 with Web3 data, in order to help brands gain a comprehensive understanding of how customers interact with their brand across traditional and emerging digital environments.

The company also partnered with global consulting partners like Accenture and Deloitte Digital, as well as digital agencies and strategy consultants like AE Studio, Media Monks, TIME, and Vayner3, to help businesses implement Web3 and experiment with blockchain, digital wallets, and NFT minting.

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