San Antonio's Chica Beauty surprised with $25,000 grant on 'Jennifer Hudson Show'
Sisters Toni Lee, left, and Mei-Lon Jimenez pose Tuesday, Dec. 21, 2022, in the home office they use to run their Chica Beauty cosmetics line. The company recently received a $25,000 grant from Bank of America and MasterCard during an appearance on the Jennifer Hudson Show.“We really say we are a cosmetic lifestyle beauty brand," Mei-Lon said."We focus on real girls and women, total go-getters.
Toni and Mei-Lon launched Chica Beauty three years ago as a line of sustainable, cruelty-free cosmetics with 100 percent recyclable packaging. Rather than overwhelm ladies with choices, the sisters stick to a streamlined palette of pastel blushes and lipsticks and natural dark brown and black eyebrow shades and eyeliners.Makeup artist Kat Franklin, left, looks Tuesday, Dec. 20, 2022 at makeup color samples on Mei-Lon Jimenez's arm.
Chica Beauty's biggest seller is a 3-in-1 anti-aging tinted moisturizer with SPF 30 that comes in three blendable shades for women of color. Their popular bold red lipstick, “Mija,” is a nod to their late grandmother Martha Jimenez's love for rocking the candy bright lipstick and to that affectionate term of endearment their abuela and so many other Mexican American relatives bestow upon their daughters, granddaughters and other young women close to their heart.
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