The city is rolling out a three-month campaign with billboards, posters, radio ads and more to get drivers to watch their speed — and save lives.
After a record 65 traffic fatalities last year, San Jose is pushing out a new message to drivers: Slow down already!
We love our numbers here in Silicon Valley, so here are a couple shared by the task force. A car going 25 mph takes 30 feet to stop, and if you’re going 35 mph that stopping distance jumps up to 59 feet. Those extra 29 feet could cost somebody’s life. If you’ve been driving through downtown San Jose recently, you may already have seen some of the signs attached to streetlights. The yellow “Slow Down” is easily visible to drivers, though you’ve really got to slow down to read the smaller “Keep Families Safe.” There’s no mistaking the message on the billboard on East Santa Clara Street that includes a child’s shoe, a scuffed bike helmet and tire marks on the pavement.
The gleaming white church at 389 E. Santa Clara St., which includes a 27-foot high marble statue of Our Lady of La Vang on its grounds, replaced St. Patrick Proto-Cathedral, which was devastated by a fire in 2012. The original tower bell from St. Patrick’s — recast in 1906 from the original 1852 bell — is displayed in a glass pavilion next to the left of the building.
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