The shoe brand is teaming up with Galen College of Nursing to provide footwear and financial compensation to four stand-out nurses.
, or “Name, Image, and Likeness.” Ratified in 2021, NIL allows college athletes to partner with companies and earn money from marketing or sponsorships. Previously, NCAA athletes were not allowed to profit off business deals related to their sport.
On Wednesday, Saucony posted on Instagram that, “The next big NIL deal is coming.” And on Thursday, they revealed that deal: the NIL Student Nurse Initiative. The shoe brand is partnering with Galen College of Nursing to sign four collegiate nursing students to NIL deals.
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