Secret Invasion Uses AI for Its Opening Credits, and the Excuse Is Meaningless
’s title sequence is a scary line to cross. This is a major Marvel Studios production using the current tools of AI-
generated imagery on a scale no other mainstream show has right now, and while it’s not uncommon for various VFX and art teams to not know what other teams are working on aspects of the same series, there are already artists who worked onWith the process as currently oblique as it is—io9 has reached out to Marvel for comment on how, and will update this post if we receive a response—it’s hard to say just what could come next from Marvel’s use of...
in this manner, or what it says to the industry at large. But at a time when the studio, among many others Hollywood, hasfor the pressure it places on VFX studios for its overwhelming output of content, AI is risky territory for Marvel to step into. “It felt explorative and inevitable, and exciting, and different,” Selim concludes while talking to Polygon—a comment that will no doubt wring hollow and chilling to creatives concerned by AI
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