Experts warn that deepfake detectors are vastly outpaced by creators, who are hard to catch as they operate anonymously using AI-based software that was once touted as a specialised skill but is now widely available at low cost.
Artificial Intelligence is redefining the proverb"seeing is believing," with a deluge of images created out of thin air and people shown mouthing things they never said in real-looking deepfakes that have eroded online trust.
Facebook owner Meta last year said it took down a deepfake video of Ukrainian President Volodymyr Zelensky urging citizens to lay down their weapons and surrender to Russia. The following month, the British government voiced concern about deepfakes and warned of a popular website that"virtually strips women naked."With no barriers to creating AI-synthesised text, audio and video, the potential for misuse in identity theft, financial fraud and tarnish reputations has sparked global alarm.
The growing volume of deepfakes may lead to what the European law enforcement agency Europol described as an"information apocalypse," a scenario where many people are unable to distinguish fact from fiction. Mr Hamlin thanked medical professionals responsible for his recovery, but many who believed conspiracy theories that the Covid-19 vaccine was behind his on-field collapse baselessly labelled his video a deepfake.China enforced new rules last month that will require businesses offering deepfake services to obtain the real identities of their users. They also require deepfake content to be appropriately tagged to avoid"any confusion.
"How do you reinstate digital trust with transparency? That is the real question right now," Mr Jason Davis, a research professor at Syracuse University, told AFP.
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