Self-Promotion is Not Self-Serving; It's a Service to Others

Many women believe that self-promotion is rude and self-serving. When done strategically, however, self-promotion is actually a service to others.

If you’re like most women, you cringe at the idea of self-promotion. Images of shameless blowhards flood your mind when you imagine doing more to publicly share your value. You realize that your work won’t speak for itself, but you’re unwilling to compromise your authenticity by tooting your own horn.

First of all, congratulate yourself for your humility. Nobody likes or respects those who can’t get enough of themselves. Your humility likely makes you a stronger team player and a more trusted colleague. But Let’s begin by redefining self-promotion. When done strategically, self-promotion is not self-serving but rather a service to others.

Imagine you’ve designed a new reporting process that saves time and offers greater usability. You’re excited by the results, but you’re hesitant to share this with others because you don’t want to sound boastful.

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