BYD Auto is part of a wave of Chinese electric car exporters that are starting to compete with Western and Japanese brands in their home markets. They bring...
YOKOHAMA, Japan — Osamu Furukawa has driven lots of Japanese cars for his business converting classic gasoline-powered models to electric. But his favorite ride is an import: A battery-powered SUV from China’s BYD Auto.
Furukawa said he ordered an ATTO 3 when it went on sale Jan. 31, for its user-friendly features and appealing price of 4.4 million yen — or about one-quarter less than a Tesla.Other ambitious Chinese EV exporters include NIO NIO , Geely Group’s 175 Zeekr and Ora, a unit of SUV maker Great Wall Motors 601633 .
Sales of battery-powered vehicles and gasoline-electric hybrids in China almost doubled last year to 6.9 million vehicles, or half the global total. Chinese brands are developing EVs to compete without subsidies as Beijing shifts the burden to the industry by requiring them to earn credits for selling electrics. Prices start as low as 100,000 yuan for a compact SUV with a 250-mile range on one charge.Chinese EV brands mix research and design centers in the United States and Europe with factories in China.
“It’s a very bleak scenario,” Tavares told German magazine Automobilwoche. “But it doesn’t have to go that way.” In Europe, Great Wall’s Ora sells its 03 model starting at 140,000 yuan . Ora tries to stand out among dozens of fledgling brands by marketing its cars as being designed for women, their body sizes and daily needs.
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