Shake Shack Jumps Into Delivery Wars With Nationwide Grubhub Partnership

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Shake Shack Jumps Into Delivery Wars With Nationwide Grubhub Partnership
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The chain plans to add delivery to 150 locations across the country

— Grubhub, a company owned by Taco Bell’s corporate overlord Yum! Brands — to offer Shackburgers and Concretes ferried straight to your door. Although Garutti hasn’t disclosed the specifics of the deal with Grubhub, the restaurateur says, “We feel like we have nice situation here — it lets them and us thrive.”

Because Shake Shack has positioned itself as America’s premium fast food chain, with prices that reflect the perceived higher quality of its food, the success of the delivery business may depend on how well those burgers and fries travel. To address the quality control issue, Team Shake Shack improved its packaging and also worked with Grubhub on a system wherein orders will be fired as the drivers approach the restaurants, to cut down on lag time. “The No.

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