The newly created positions are part of Reebok's attempt to reenter professional performance basketball, Reebok said.
Retired NBA legend Shaquille O'Neal has been named Reebok's first president of basketball, the company announced Wednesday. The company also announced that former NBA great Allen Iverson would be joining O'Neal's efforts as the brand's vice president of basketball. The newly created position is part of Reebok's attempt to reenter professional performance basketball, the company said.
In his new position, the hall-of-famer will lead Reebok's basketball strategy and 'cultivate partnerships' with teams and athletes to help the brand pick up new relevance and dominance in the professional sport, as well as new brand deals with current players, the news release explained.In response to the announcement O'Neal simply said in a statement, 'We're back, baby! Get ready.
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