SAO PAULO : Chinese online fast-fashion retailer Shein plans to start shipping the products it makes in Brazil to other markets in Latin America in 2026, its Brazilian production director Fabiana Magalhaes said.
The firm started manufacturing clothes in Brazil earlier this year, its first production center outside China. It aims to have 85 per cent of its sales in Brazil, including sales by vendors on Shein's marketplace, produced locally by 2026.
Shein, founded by Chinese entrepreneur Chris Xu, has grown into one of the world's largest online fashion marketplaces since its 2008 launch in Nanjing and sells products in more than 150 countries.In April, Shein announced investments of 750 million reais over the next few years in Brazil to establish a network of manufacturers.
Initially, the company will focus on manufacturing products that allow it to maintain competitive prices in the country, a goal Shein reiterated on Wednesday, such as jeans and knitwear.