THE Impossible Burger - with its fully plant-based patty that has the taste and bite of real beef - has landed in Singapore. Read more at The Business Times.
Impossible Foods' David Lee says that when the product goes viral on social media, consumers could soon ask for it to be more widely available.THE Impossible Burger - with its fully plant-based patty that has the taste and bite of real beef - has landed in Singapore.
"In fact, I suspect that the reaction here in Singapore will prove to all of Asia that Impossible Foods is ready to be at scale, and eventually be available everywhere where meat is." Impossible Foods founder Pat Brown told BT last month at the Consumer Electronics Show in Las Vegas that the company is considering whether to manufacture the plant-based"meat" and to conduct product research in Singapore.
Mr Lee said:"By starting with the most discerning chefs in the country, and arguably, in the world, their advocacy results in a consumer movement. And that consumer movement shows up with people sharing an Impossible Burger and posting about it voluntarily on social media - something we don't seem to control. We just seek to support it."
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