Singapore brands looking to connect with more Chinese consumers should consider digital platforms like Xiaohongshu, Tmall Global, and JD Worldwide, as these platforms provide access to more Chinese sh
oppers beyond just tourists, said analysts.
Ms Shao also advised brands to collaborate with influencers and use livestreams to increase visibility and credibility. He noted that this applies not only to online sales but also to physical stores, which give more convenience to Chinese shoppers. According to Mintel, Chinese consumers are attracted to pop-up stores near busy streets or landmarks , those offering exclusive products , and those giving out free samples or gifts .
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Singapore suffers 3-2 loss to Chinese Taipei in friendly matchSINGAPORE — With just over three weeks to go before their Asean Football Federation (AFF) Championship opener, the Lions flunked their final rehearsal at the National Stadium as they lost 3-2 to Chinese Taipei on Nov 18. The defeat by the world No. 168 side, who are six places behind Singapore, left the home faithful among the 6,764 fans visibly...
Read more »
Chinese Star Zhang Linghe to Attend Asia TV Forum in SingaporeZhang Linghe, a 26-year-old Chinese actor, will visit Singapore on December 4, 2024, to attend the Asia TV Forum and Market and promote his upcoming drama 'Our Generation' at the Daylight Entertainment Content Showcase 2025.
Read more »
Chinese, Malaysians, Russian among those wanted in fraud cases targeting Singapore retailersThe police have identified 20 people believed to be involved in at least 94 reported cases.
Read more »
Singapore lose 3-2 to Chinese Taipei in football friendlyThe defeat came days after Singapore beat Myanmar 3-2 in another international friendly on Dec 14.
Read more »
Chinese national to be charged in Malaysia with kidnapping student in SingaporeThe 15-year-old was allegedly kidnapped in Singapore before willingly crossing over to Malaysia.
Read more »
Elderly Chinese Woman Seeks to Reunite with Biological Family in SingaporeKang Yu'e, adopted at the age of one and now 71, hopes to find her biological family in Singapore after learning the truth about her adoption. Her grandson provided details about her past and her family ties in the city-state.
Read more »