Singaporeans Embrace CNY Traditions and Family Gatherings

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Singaporeans Embrace CNY Traditions and Family Gatherings
CHINESE NEW YEARTRADITIONSFAMILY
  • 📰 IndependentSG
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A new report reveals that Singaporeans prioritize Chinese New Year traditions, with 92% looking forward to family reunion dinners and 74% attending due to tradition. The study also highlights spending habits, with a focus on food, fashion, beauty, and entertainment.

New report shows Singaporeans still value CNY traditions and family reunions, with 19% planning to spend up to S$499 on foodshows that Singaporeans still hold Chinese New Year traditions close to their hearts, with 92% saying they’re excited about family reunion dinners and spending time with loved ones.

While there is a growing sentiment of fleeing to another country for the holiday, only 13% of respondents expressed planning to travel abroad. Interestingly, most of those planning to travel are in the 25-34 age group, making up 22% of that demographic.The report also provided insights into locals’ spending habits, revealing how much they plan to spend on food, fashion, beauty, and entertainment and where they prefer to shop.

On the other hand, 21% choose to shop directly on fashion retailers’ websites, with the 16-24 age group making up the largest share of online shoppers in this category.Additionally, 19% plan to shop on popular e-commerce platforms like Shopee and Lazada, where they can find a wider range of products and potentially better deals. Notably, most of these e-commerce shoppers are aged 35-44.

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IndependentSG /  🏆 9. in SG

CHINESE NEW YEAR TRADITIONS FAMILY SINGAPORE CONSUMER BEHAVIOR

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