The incoming European streamer has made key hires from Sky, NBCUniversal and Paramount.
Richard Howard joins as chief marketing officer from NBCUniversal where he served as senior vp marketing for Hayu, its reality-focused streaming service, while Josh Snow — also from NBCUniversal — has been named chief product officer.
Joining from Paramount are both Henriette Petersen and Gabor Harsanyi. Petersen, who was previously director of marketing and helped launch Paramount+ in the Nordics, has been named regional general manager for Northern Europe; while Harsanyi, who served as general manager for central and eastern Europe, Austria and Switzerland, has been appointed regional general manager for central and eastern Europe.
SkyShowtime will roll out in 2022 and will ultimately be available in more than 20 countries, including Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.
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