Marketing campaigns for booze often peak around Christmas time.
Sober shaming makes Christmas “one of the most difficult times” of the year for those who are trying to quit alcohol, a sober coach has said.
Furthermore, with so many parties in the calendar, the chance of being ‘shamed’ into drinking are markedly higher as well.“A lot of people are afraid to make changes to their drinking because we are afraid that we are going to be judged or labelled because people don’t like the label that comes with alcohol misuse,” Ms Nash explained to“That’s where people put pressure on others. They say, ‘What’s wrong with you? Why are you not drinking? Sure, you’re boring and no fun.
“I always say to people, ‘Trust your gut.' So, if you know that the alcohol free drinks are going to be a trigger for you, then I would advise them to stay away,” she said.
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