Facebook, YouTube, Twitter and TikTok are bringing back familiar strategies from 2020 to fight the spread of disinformation in the 2022 midterm elections.
That's left experts who study social media wondering what lessons tech companies have learned from 2020 — and whether they are doing enough this year.
Policies diverge most when it comes to political ads. Twitter and TikTok have banned ads for candidates and about political issues. Google and Facebook both allow them, requiring disclosure of who pays for them. Facebook is once again freezing all new political ads in the week before Election Day but will allow existing ads to continue running.isn't straightforward, leaving gaps that experts worry could be exploited.
In the case of labels, there is mixed evidence about whether they help dispel false impressions, or if, in some cases, they may inadvertently encourage people to double down on those beliefs.analyzed what happened after Twitter labeled some of Trump's tweets before and after the 2020 election as containing misinformation. They found the labeled messages spread even further on Twitter, and also took off on other platforms including Facebook, Instagram and Reddit.
What's more, it's hard to know how well the companies enforce their policies — which Harbath, the former Facebook official, described as a"huge gap." Researchers warn that the 2020 approach to election falsehoods doesn't address the reality of 2022. Tech companies approach elections as discrete events, typically putting policies in place and then turning them off when the voting is over — even though false claims don't end when the ballots are counted.
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