A new survey suggests retailers could see some consumers make purchases for themselves that they won’t use for gift-giving while participating in two popular holiday shopping days.
Retailers could see some consumers make purchases for themselves that they won’t use for gift-giving while participating in two popular upcoming holiday shopping days, according to a Tuesday survey. The newly released Shopify-Gallup Holiday Shopper Pulse survey pegged the percentage of holiday shoppers with such Black Friday or Cyber Monday intentions for themselves or their households at 64%.
Black Friday is on Nov. 24 with Cyber Monday following on Nov. 27. Many retailers implement special deals on those post-Thanksgiving shopping days for consumers. On either of those days, 34% of possible shoppers indicated they may try to pick up extra products that they typically use with a lot of frequency day to day, according to the Shopify-Gallup survey. Such products they may stock up on include baby and cleaning-related items, for example.
In early October, Adobe Analytics estimated the total for online shopping sales on Black Friday would come in at $9.6 billion. Cyber Monday is expected to bring in online holiday spending worth $12 billion, according to the company.
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