The Journal was the only national newspaper to participate in Apple News+, announced March 25, while The New York Times and Washington Post turned it down.
The Wall Street Journal is participating in Apple News+, Apple's new all-you-can-read subscription service.
The Wall Street Journal turned heads with the news today that it's participating in Apple News+, the phone maker's new $10-a-month all-you-can-read subscription service, while The New York Times and The Washington PostThe Journal's inclusion surprised media watchers who thought the service would cannibalize high-priced newspapers because they can make more money selling individual subscriptions than they can selling them as part of a bundle.
Lewis said the collaboration with Apple was a multi-year agreement and that it would extend to areas like video, voice, market data and AI.The Journal publishes thousands of stories a day and won't likely put its entire news report in Apple News,but will leave it to the Journal's top editor Matt Murray to decide what performs the best. That will probably skew general, political, sports, Lewis said.
"We're selective in our approach to working with the platforms and view our relationships with them mostly through the lens of access to new audiences," a Times spokesperson said by email."We create journalism that is worth paying for so having a direct relationship with our audience is essential.
Doug Olsen, president of Meredith Magazines said the bundle is a chance to get new customers who aren't already among Meredith's 42 million print subscribers. The magazines Meredith sold through Texture accounted for just 1% to 2% of Meredith's subscription base, he said.
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