SonicMovie proves responding to passionate fan feedback can be a winning strategy
’s decision to reinvent itself, though, looks like a clear win. The film’s worldwide box office haul is a huge victory after all that special effects hell—especially in the face of the
even the revised film drew. “It’s gonna break the video game box office curse,” Dergarabedian said. “All the controversy helped the movie.”initially responded to the film’s rabid Twitter critics head on—“The message is loud and clear…you aren’t happy with the design & you want changes. It’s going to happen,” he wrote last May—he and his VFX team have stayed largely quiet about the months they spent slogging through edits since that disastrous first trailer.
Since the payoff wound up being so huge, “I think we’re gonna see more and more of that,” Dergarabedian said. “Studios and filmmakers dipping their toe in the water early to see what the temperature is and then re-strategizing—rather than bracing for the impact of the opening weekend.”
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