What's new about the Afeela Sony-Honda partnership? Not much, according to John... 👇
We’re used to car companies telling us they’re no longer car companies. They’re now tech companies. That’s always seemed like bunkum, because if your central product line has four wheels and involves moving people from A to B, you’re a car company. Or, as the old adage goes: ‘if it looks like a duck, quacks like a duck, it’s a duck’.
If that sounds like the right words, just not necessarily in the right order, there were plenty more incomprehensible sentences during the press conference, spoken by Representative Director, Chairman and CEO, Yasuhide Mizuno. Take the name, Afeela. Mizuno said it represents feel, which rather makes you wonder why they didn’t just call the brand 'Feel'.
Take the badge on the front of the Afeela. It’s not a badge, but a “Media Bar, which allows intelligent mobility to express itself to surrounding people using light, enabling interactive communication between mobility and people." Let me try to put that in to simple terms: it’s a screen on the front of a car. And this screen displays messages to passers-by. Messages about, and I am not making this up, the weather, or the car’s state of charge.
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