The Bill Abbot-led firm is combining with Sony’s faith-based streamer as family and faith-based series like 'The Chosen' hit with TV audiences.
Pending regulatory approvals and other closing conditions, Great American Media, led by president and CEO Bill Abbot, will retain a controlling stake in the merged company, with Abbot as CEO, and oversee day-to-day management of all multi-channel family and faith media brands.
Bringing Pure Flix and Great American Media aims to secure scale among TV viewers of family and faith-based religious entertainment. “In a media environment where programming and distribution business models are in a constant state of flux, this agreement provides a rare opportunity to maximize our potential with the expertise, market knowledge and content creation capabilities of a world class partner like Sony Pictures,” said Abbott in a statement.
“Family-friendly entertainment remains an important segment of the industry, and merging these two entities will create the greatest opportunity to achieve more scale for Pure Flix as it continues to build its subscriber base,” Ravi Ahuja, chairman of global television studios and corporate development for Sony Pictures, added in his own statement.
Sony Pictures Television acquired Pure Flix in December 2020 and the streamers has near to 1 million subscribers across North America. Great American Family reaches into around 50 million homes.
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