AI isn't about to change the movie industry. It already has, writes LaneBrown
for their new start-up, Deep Voodoo, an entertainment studio that will provide low-cost deep-fake visual effects. And for James Cameron’sthe FX studio Weta deployed AI to give Na’vi characters realistic facial muscles that move in concert. “In previous systems, if we wanted to change a character’s smile, we had to go in and move all the pieces, and it was a lot of work to keep it from looking rubbery,” says Weta senior visual-effects supervisor Joe Letteri.
But Hollywood agencies and law firms are preparing for a future in which clients like Weaver could be unwittingly cast in some redditor’s fever dream“These tools are exciting, but what’s most important to us is that the companies behind them respect the talent and get consent for names, images, and likenesses,” says Joanna Popper, CAA’s chief metaverse officer.
The names of non-consenting artists could be banned as user prompts by AI generators. But that wouldn’t change the fact that many of the tools have already been taught by those artists’ work. The reasonis able to nail the aesthetics of sci-fi from the late ’70s to early ’80s is because Midjourney’s training- data likely includes stills from real movies of that era, among millions of other copyrighted images.
In other words, we need to study these tools carefully and make sure they don’t pose a threat. Grab the flamethrower.. If you prefer to read in print, you can also find this article in the January 2, 2023, issue of
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