“Once I finished fashion school, that’s when I started breaking the rules.”
. “The whole idea was to create pieces that were minimal yet directional, real and not pretentious, that anyone could incorporate into their everyday lives.”
Badu has always been inspired by the people around him, hence the effortlessly easy garments that abound in his collections. Described by the Canadian designer as “contemporary streetwear,” his assortment of understated tracksuits, neon cargo vests and wearableA bit of a Canadian nomad, Badu was born in Brampton, went to university in Calgary and now resides in Toronto, though he credits his time out west for the birth of his brand in 2015. His favourite rule to break? The confines of gender.
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