SPH Media’s Board has asked its audit and risk committee to further investigate overstated circulation numbers...
SPH Media said the Audit and Risk committee will, apart from focusing investigations on the above issues, commission legal advisers to assist in the probe and report its findings directly to the SPH Media board.
In its statement on Friday, the company said a total of seven employees had been taken to task over the matter at the end of December. As a result, four of them have left the company. The other three were served warning letters. This data on reach and readership is collected periodically via a survey panel that is statistically representative of the Singapore population, Ms Teo had said.
In Friday’s statement, SPH Media said that circulation data reported in previous annual reports - when the the company was known as Singapore Press Holdings and was still listed on the Singapore Exchange - was stated to be in accordance with the rules set by the Audit Bureau of Media Consumption Singapore. This entity ceased operations in Singapore in 2019, as digital and media advertising grew and quantifying print circulation became less relevant.
One, it will strengthen the separation of duties among staff, with enhanced checks and balances. For example, it will ensure that staff who are reporting circulation numbers do not have the access rights to create or change entries in the customer database.
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