Inside the breakdown of Disney and Sony's unique partnership
Sony Pictures' Tom Rothman and Marvel’s Kevin Feige had plenty of smiles at the Hollywood premiere ofin late June, but the pearly whites belied an inner turmoil. While the executives hit the red carpet, talks to extend the unique partnership between Sony and Disney, which owns Marvel Studios, were breaking down over theDisney had been seeking a co-financing arrangement on upcoming movies, looking for at least a 30 percent stake.
Disney did not get a producing fee nor did Feige for the initial deal, say multiple insiders. “Just getting Spider-Man in even one of their movies at the time, that was a stem cell infusion for Marvel,” notes a source regarding the company’s willingness to make a deal at the time. Regardless, the arrangement was groundbreaking. Here was a major studio loaning out one of its top lieutenants to a rival that owned the movie rights of a character it owned in all other respects. And Feige was given carte blanche to run Spider-Man the way he wanted, even as Sony held the purse., with key support from the web-slinger, grossed $1.15 billion., the first Feige-made movie, made $880.
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