Spotify is trying to expand into the podcast industry:
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Spotify buys Gimlet, Anchor to ramp up its podcast gameNEW YORK (AP) — Music streaming service Spotify is buying podcast companies Gimlet and Anchor as it looks to take on Apple's popular iTunes' podcasts. Gimlet Media has a podcast studio with dedicated IP development, production and advertising capabilities. Anchor has a platform of tools for podcast creators as well as an established and rapidly growing creator base. Spotify founder and CEO Daniel Ek said in a blog post that Spotify has become the second-biggest podcasting platform in a little less than two years.
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Spotify acquires New York podcasting companies Gimlet and AnchorSpotify said it will acquire podcast companies Gimlet and Anchor for an undisclosed amount. The Swedish-based music-streaming platform says it plans on making more acquisitions in the podcasting space.
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Music streaming service Spotify to buy podcast producers Gimlet Media and AnchorMusic streaming service Spotify on Wednesday announced plans to acquire podcast producers Gimlet Media and Anchor.
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Spotify is going all in on podcasts with 2 acquisitions, says it will spend hundreds of millions moreMusic streaming service Spotify on Wednesday announced plans to acquire podcast producers Gimlet Media and Anchor.
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Spotify CEO lays out his plan to become the Netflix of audio as the stock drops on earnings'It's really about expanding our mission from just being about music to being about all of audio and being the world's leading audio platform,' Spotify's CEO said on the news that the company is acquiring 2 major podcast producers.
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Spotify Eyes Gimlet Media To Help It Compete Against Apple And GoogleSpotify is in talks to acquire podcast production studio Gimlet Media for an eye-opening $200 million. The deal would help Spotify improve its competitive differentiation against Apple and Google, and it would mark a turning point in the trajectory of the podcast industry.
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Spotify in Talks to Buy Gimlet MediaSpotify is in talks to purchase podcasting giant Gimlet Media, a move that would boost the music-streaming company’s narrative-audio ambitions
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