Spotify’s new AI-powered DJ will build you a custom playlist and talk over the top of it
Spotify’s new DJ feature creates a custom playlist based on your listening habits and provides interesting information about the track, album, or artist through a synthesized AI voice.
and clips shared on social media, the feature seems to rather accurately mimic a radio station presenter, dropping in little bits of trivia and commentary about the artist or track while smoothly transitioning between songs. When we asked how personalized this output was Spotify didn’t give a clear answer. Emily Galloway, Head of Product Design for Personalization at Spotify toldthat while “the commentary around each artist is similar, the order in which users receive the commentary is unique and based on each user’s listening habits.”
Reading between the lines, it seems the model has some stock phrases that it customizes based on the music that’s coming up next, but can perhaps ad lib a little in some pre-defined safe zones. You can listen to another example of the DJ’s cookie cutter chatter in the tweet below, but we’ll have to wait to test this feature out more widely to see how truly custom it is, or whether it starts to repeat itself and get boring.
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