Spotify's free music and podcasts service option is now available in South Korea, the audio streaming platform said on Thursday, as it looks to widen its audience base.
FILE PHOTO: A screen displays the logo of Spotify on the floor at the New York Stock Exchange in New York City, U.S., December 4, 2023. REUTERS/Brendan McDermid/File PhotoSpotify's free music and podcasts service option is now available in South Korea, the audio streaming platform said on Thursday, as it looks to widen its audience base.
Spotify said that the move will enable them to better connect global audience with Korean music, which includes K-pop. "Brands who advertise on Spotify's free tier can deliver their message effectively as Spotify ads capture twice as much attention than social media platforms globally," the company said.
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