STOCKHOLM — Swedish music streaming company Spotify is rolling out full-length music videos in a limited beta launch for premium subscribers, venturing into an arena that YouTube has dominated for nearly two decades.
The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange in New York, United States on May 3, 2018.
Music videos will be available to premium users in the United Kingdom, Germany, Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya, in beta starting on Wednesday , the company said, as it attempts to grow its user base. Spotify's roll-out will include a"limited catalog of music videos, including hits from global artists like Ed Sheeran... or local favorites like Aluna," it said.
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