Starbucks CEO Kevin Johnson announced Tuesday that the coffee chain will strive to become 'resource positive.'
"By embracing a longer-term economic, equitable and planetary value proposition for our company, we will create greater value for all stakeholders," Starbucks CEO Kevin Johnson said in announcing the new goal.
In 2018, Starbucks emitted 16 million tons of greenhouse gases, withdrew 1 billion cubic meters of water and created 868 kilotons of waste. To help reach its long-term targets, Starbucks has set three preliminary goals for 2030: to cut carbon emissions by half in direct operations and its supply chain, to conserve or replenish half of the water taken for coffee production or operations and to reduce half of the waste sent to landfills by stores and manufacturing.As part of its far-reaching goal to become resource positive, Starbucks plans to offer more plant-based options on its menu.
The coffee chain also plans to shift to reusable packaging. Getting consumers to ditch single-use cups in favor of reusable ones has proved to be tricky for the company. Starbucks previously set a goal in 2008 to have a quarter of consumers use reusable cups by 2015, but the company fell short of that goal.
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