Starbucks is famous for encouraging customers to create their own personalized concoctions. But at least one of those special requests will now cost you extra.
By Elizabeth Napolitano
Starting Tuesday, the coffee chain will charge customers a dollar extra to get their Refresher beverages made without water, angering some brand loyalists. Starbucks said the charge is necessary because the juice drinks are more expensive to make when they're not diluted. "There will be an additional cost of $1 for Starbucks Refreshers Beverages customized with no water, as this customization requires extra ingredients," the company said in a statement.
Refreshers are cold beverages consisting of flavored juices, freeze-dried fruit chunks, water, various milk choices and lemonade, according to the chain's "Refresher drinks without water cost more to make, so Starbucks is really just asking customers to pay a fair value for what they're getting," Neil Saunders, managing director of retail at GlobalData, said in an email.
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