Starbucks reportedly cut its retail workforce in the United States by 8% over the past year, even as it continues to open new stores.
According to a regulatory filing on Nov 20, the company’s US headcount dropped to 211,000 as of Sept 29, 2024, down from 228,000 a year earlier.
The company is facing scrutiny after a drop in sales, which led to the sudden departure of CEO Laxman Narasimhan. He was replaced by industry veteran Brian Niccol, who is now focused on turning the company around. Mr Niccol’s plan includes simplifying the menu and making stores more inviting by adding more comfortable seating.
Over 3,500 stores have received more labour hours over the past year. Mr Niccol has pledged to give baristas the “tools and time” they need to do their jobs. Earlier this year, Starbucks and its union began discussions on reaching collective-bargaining agreements and improving the union organising, aiming to resolve the deadlock. Mr Niccol has stated his commitment to negotiating in good faith.
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