Starbucks is making changes to its rewards program, requiring members to spend more to earn some popular freebies.
Starting February 13, members will need 100 stars - Starbucks' term for points - to get one cup of hot or iced coffee or tea, a baked good, a packaged snack or a to-go cup. Members will need 200 stars to get a latte or Frappuccino or a hot breakfast item, and 300 for a salad, lunch sandwich, protein box or packaged coffee .
Program members earn stars when they make purchases. If they use a Starbucks Card, one dollar spent translates to two stars. For credit card or other payment methods, members earn one star per dollar. Rewards programs are an important way for companies to create loyal customers, learn more about their preferences and inspire repeat purchases.
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