Private labels “are significantly cheaper than other brands and keep churning out products,” said Amberly Clowe, a 35-year-old children’s book author
By Micah Maidenberg and Jaewon Kang July 28, 2019 7:00 am ET Store-branded products from cheese to canned tomatoes are eating away at sales for big food companies.
“I feel like it’s the same quality,” Dawn Montgomery, a 35-year-old Decatur, Ga., resident, said of store-brand products like pasta that she has bought from Amazon.com Inc. unit Whole Foods. Retailers have been building out capacity to offer various store-brand products in addition to hiring manufacturers to make items for them. Walmart opened its own dairy plant, while Costco Wholesale Corp. is developing a poultry-processing facility. Kroger operated 37 food-production plants as of February, according to its annual report.
“What we did not anticipate is that private label would stay flat and, in some instances, actually decrease price,” Conagra Chief Executive Sean Connolly told investors. Campbell Soup Co. Chief Executive Mark Clouse said in June the company hadn’t spent enough in its meals-and-beverage division, exposing its soups to competition from private-label products and new brands.
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