Streamer Hoichoi Scores 40% Surge in Subscriptions, Reveals 24-Strong Slate (EXCLUSIVE)

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Streamer Hoichoi Scores 40% Surge in Subscriptions, Reveals 24-Strong Slate (EXCLUSIVE)
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Bengali-language focused streamer Hoichoi has unveiled a 24-strong slate on the occasion of its sixth anniversary of operations.

Sourav Chakraborty’s “Chemistry Mashi” is Roy’s streaming debut where she plays the role of a middle-aged vlogger who teaches and shares her love for chemistry through cooking videos. Chiranjeet Chakraborty’s streaming debut, an adaptation of Souvik Chakraborty’s horror novel, is directed by. Mimi Chakraborty makes her streaming debut alongside Tota Roy Choudhury, portraying the character of a prosecutor and defense lawyer, respectively, in Chandrasish Ray’s “Jaha Bolibo Shotto Bolibo.

Paran Bandyopadhyay is the lead in Rahool Mukherjee’s “Dadur Kirti” where a grandfather tries to reunite his scattered family, while “Ekushey Paa,” from Aritra Sen and Chattopadhyay is a modern retelling of Bani Basu’s novel based on the lives of students. Ritwik Chakraborty leads lawyer franchise “Advocated Achinta Aich” from Joydeep Mukherjee. Other new shows include “Lojja,” “Devi,” “Antormahal,” “Kolonko” and “Moddhoraater Opera.

In addition, there are returning seasons of “Eken,” “Indu,” “Gobhir Joler Maach,” “Noshtoneer,” “Dakghor,” “Gora,” “Rajneeti,” “Bodhon,” “Sampurna” and “Nikhoj.” Vishnu Mohta, co-founder of Hoichoi, said: “From bringing in top creators, ensuring one world premiere movie a month, to developing strategic partnerships for accessibility, we as a platform believe in constant growth and betterment, which has led us to increase our user base by a substantial margin.”

COO Soumya Mukherjee added: “Our primary focus is on forging strategic partnerships in mobile, broadband, DTH and other distribution channels, not only to expand our reach within India but also in regions like Bangladesh, the Middle East, and Southeast Asia and to grow our base in countries like U.S., U.K. among others. As a brand, Hoichoi is determined to grow on all fronts, ensuring that our global appeal not only endures but also flourishes and entertains all users.

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