Study finds that most iPhone users don’t know what phone they’re using
, iPhone 7, and iPhone 8 users were able to identify their smartphone model. It wasn’t until they got to users of the high-end iPhone X and XS that smartphones did the percentage go over 50%. On the other hand, more than half of the Galaxy S users who participated in their study were able to identify their smartphone models.
Of course, it is worth noting that this is only the findings of their study of 2,000 smartphone users in the United States, so it’s by no means a perfect reflection of the global population. But, it is still an interesting angle to survey smartphone users because it gives us a glimpse at how many people actually know what they’re buying–or if they even care.
But, the question is: Does it even matter whether they know what smartphone they’re using? Even if they don’t know exactly what iPhone model they’ve got in their pocket, I’m willing to bet that they know that it’s an iPhone. And, the fact that they can’t tell the difference between the two could be seen as props to how Apple’s able to provide the same experience across their range of products–from the entry-level to the high-end.
Plus, there’s the fact that the iPhone is so ubiquitous that even people who absolutely do not care about smartphones would know the iPhone. And, if they wanted to get a smartphone, they would naturally would gravitate towards an iPhone–likely an iPhone XR because it’s the new entry-level iPhone.
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