We're more trusting of and more persuaded by things we hear through our headphones, according to a recent study.
We're more trusting of and more persuaded by things we hear through our headphones, according toThat means advertisements and public service announcements people hear when they're listening to something through headphones — like a podcast — might be more persuasive than other ads, the researchers note.In one experiment, researchers surveyed a group of adults who listened to an audio clip of a mother and daughter talking about their homelessness.
Those who used headphones felt more empathy toward the mother and daughter and felt they were more genuine, according to the study.
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