Global fast-food chains in India are under pressure to trim costs while keeping customers satisfied. Read more at straitstimes.com.
NEW DELHI – Subway sandwiches in India will no longer come with the option of a free cheese slice following revisions to its menu that analysts regarded as being more about cost-cutting than just a matter of taste.
Rising prices of ingredients, including dairy products, have put global fast-food chains in India under pressure to trim costs while keeping customers satisfied. A Subway store manager in New Delhi told Reuters the new cheese sauce costs 400 rupees per kg. Market prices show cheese slices typically cost around 700 rupees per kg.“Ingredient costs are not something we comment on... This is simply an upgrade to make our subs better.”
“It is a way of putting inflationary pressure on the customer rather than going for a blanket price hike,” he said.
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