Ticket sales in the U.S. and Canada are projected to total $4.33 billion for summer movies, down 2% from a year ago, according to data firm Comscore.
Despite hits such as the Walt Disney Co.'s “The Lion King,” Hollywood’s summer had a lower roar than last year.
Additionally, last year’s sales may have been boosted by MoviePass, the subscription service that let subscribers see an unlimited number of films in theaters for a low monthly fee. The service collapsed as it lost money and as theater owners bet on their own subscription services.with brands that audiences were already very familiar with, including “The Lion King,” “Aladdin” and “Toy Story 4.
The trend is expected to continue this year. Box office analysts expect 2019 sales to hit $11.7 billion for 2019, which would be down slightly from the $11.86-billion record the industry set in 2018, not adjusted for inflation. If that projection holds, this year’s summer season would be about 37% of the total.
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