Everybody was a stage-diving rock star at the Sunnei Fall 2023 show.
And this is coming from one of the many members of the audience who had a change of heart after initially giving a firm thumbs down to the show location. A brand shouldn’t leave guests outside having reached full capacity at the location. Actually, it shouldn’t squeeze the audience into a dimly lit hall with no windows in the first place.
There are plenty of reasons why such a gimmick could spark a reaction. First, Messina and Rizzo again showed that ingenuity doesn’t need big budgets, which is heartening news for all the young designers out there. Second, it felt authentic, as the idea and its execution were perfectly in sync with the ‘90s era and rave culture that have always been the duo’s reference.
But clothes are what brought people there and, to compete with the spectacle, the designers developed a collection that took colors and textures to the max. Voluminous crochet furs; furry knits and arm warmers in striped patterns; metallic coats; washed denim suits and long skirts, as well as boxy T-shirts layered over long-sleeved ones were go-to choices for the Sunnei ravers.
And in signature Sunnei style, the show didn’t lack social commentary. As guests rushed to record the event with their phones, it felt like the experience was mocking modern times and pointing out how people are missing out on living in the moment in favor of securing perfect social media content. As the show notes stated: “forget perfectly perfect perfection and welcome reality.” Apparently, that’s the Sunnei state of mind.
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