TOKYO : Japanese drinks giant Suntory Inc last year debuted a strong, lemony brew in Australia that quickly became the top seller in the canned cocktail market there.Now the company is aiming to replicate that success in North America, critical to its aim in becoming the global leader in the fastest growi
TOKYO : Japanese drinks giant Suntory Inc last year debuted a strong, lemony brew in Australia that quickly became the top seller in the canned cocktail market there.
"Australia is a very important test market for the global strategy," said Makoto Kitaura, a senior general manager at Suntory. It also branded the canned cocktail -196 Double Lemon in Australia, highlighting the extreme cold that Suntory claims it uses to extract flavours from fresh fruit. The global canned cocktail market, which Japanese beverage makers created some 40 years ago with drinks known locally as"chu-his", is now the fastest growing alcoholic drink segment, as pandemic restrictions prompted more people to imbibe at home and cut higher calorie drinks like beer.
Suntory has made small inroads into the U.S. market via its Sauza cocktail collaboration with Boston Beer Co., which makes Truly. Meanwhile, canned cocktails that use hard liquor like vodka or gin are taxed at about 45 cents a can, compared with about 8 cents for the seltzers that use malt liquor. Double Lemon, for example, uses shochu, a traditional Japanese liquor distilled usually from sweet potatoes.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Japan PM Kishida says government panel on inflation and wages to meet on FridayTOKYO: A Japanese government panel tasked with tackling rising prices and wage issues will meet on Friday and consider additional policy measures that should be taken, Prime Minister Fumio Kishida said on Sunday (Sep 4). Speaking to reporters in northern Japan's Niigata prefecture, Kishida said the governm
Read more »
Efficient Kyrgios pushes past wildcard Wolf to reach first US Open fourth roundNEW YORK : Australian Nick Kyrgios reached the fourth round of the U.S. Open for the first time on Friday, notching a routine win over American wildcard J.J. Wolf 6-4 6-2 6-3 in the shadow of Serena Williams' Flushing Meadows farewell. The fiery Wimbledon finalist harnessed his mighty serve to clinch the
Read more »
Efficient Kyrgios pushes past wildcard Wolf to reach first US Open fourth roundNEW YORK : Australian Nick Kyrgios reached the fourth round of the U.S. Open for the first time on Friday, notching a routine win over American wildcard J.J. Wolf 6-4 6-2 6-3 in the shadow of Serena Williams' Flushing Meadows farewell. The fiery Wimbledon finalist harnessed his mighty serve to clinch the
Read more »
Glaucoma in women: What to know about the silent eye condition that can lead to blindnessCNA Women asked the medical experts why women are at a higher risk of glaucoma, and why going for eye screening is more important than you think.
Read more »
It's raining diamonds across the universe, research suggestsVery, very short X-ray flashes of incredible brightness' allowed them to watch the process of nanodiamonds - tiny diamonds too small to see with the naked eye - as they formed
Read more »