UPDATED with SuperBowl game-day versions, additional commercials
, and Alicia Silverstone leads a full-blown mini-remake ofmedley featuring T-Mobile pitchmen Zach Braff and Donald Faison, who harmonize on the suburban set for the telco’s usual ads — only this time with the original Danny Zuko, John Travolta.
As the nachos and guacamole were being prepped for this year’s game, Kantar’s Vivvix released some eye-catching stats from last year’s Super Bowl. Ad rates for in-game spots, the research firm said, were $6.5 million for 30 seconds, up from $4.5 million in 2017. Total revenue, accordingly, shot up 33% in 2022 compared with 2021, reaching $578.36 million for NBCUniversal.
Bryan Buckley, a leading director of Super Bowl commercials with dozens of game-day credits since 1999, recently weighed in on the changing use of famous figures during an interview on. “When I first got into it, there were some high-end celebrities but a lot of washed-up celebrities looking to reinvent themselves on the Super Bowl,” he said. “Now, it’s pretty much A-listers across the board.” As to the effectiveness of mobilizing big names, he added: “It’s proven to work.
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