Sales of mashed potatoes at the supermarket have gone up by a million packets in a year
Mashed potato sales have soared at a UK supermarket, with a new multi-million-pound mash factory opening to help meet demand. Tesco said its shoppers bought one million more packs of fresh ready-made mash in 2023 than in 2022.
Demand increased further through the cost-of-living crisis, with mash seen as an inexpensive and homely old favourite. Tesco said it has worked with Branston, one of the UK’s largest potato suppliers, on new gourmet mash recipes and that Branston has opened a new mash factory. Tesco prepared produce buying manager Alex Edwards said: “Britain’s millions of mash fans should be very excited by the news as our chefs have worked with Branston to excite existing recipes. What we’re planning to do is to take the mash-eating experience to the next level and make it more of a gourmet food that you’d find in an upmarket restaurant.”
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