Survey: Customers want quality photos before buying cars
The company found that around 20% of dealers don’t believe photography is an important part of car sales. The other 80% are on board and focus on taking quality images of the vehicles they’re selling.
At the same time, a separate study found that 90% of buyers expect detailed images of the car they hope to buy. And 97% of the 3,000 survey respondents said that the quality of images played a role in their decision and negotiation tactics. The same survey found that 40% of dealers said photography didn’t help their bottom lines or weren’t sure if it helped.in a place like Maine that receives a ton of bad winter weather, keeping inventory camera-ready can be a real chore.
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