A watermelon menorah? Say less!
makes is about joy. Wearing one of the brand’s beaded bags unlocks a whimsy and playfulness that makes you feel like you’re actively healing your inner child just by toting around a beaded bag with 3-D cherries on it, or taking out your card holder on which a beaded picnic ant is appended. Now, the New York City-based designer has a new collection of drool-worthy tactile treats to inspire you to integrate Judaica into your everyday wardrobe.
“I wanted to create a fun and fresh way to integrate Judaica into your daily life,” says Susan Korn, founder and creative director of Susan Alexandra. She says the collection is meant to be worn by anyone, regardless of their religious affiliation. “This collection was designed to honor my grandmother Rose, one of the biggest inspirations in my life,” Korn said in a press release. “She was a holocaust survivor who’s greatest love was gathering with her family. Though she suffered beyond comprehension because of the religion she was born into, she proudly celebrated her Judaism until she left this planet.
The collection is as reverent as it is playful, putting Alexandra’s signature whimsical spin on the items significant to both Judaism as a religion, and culturally — an approach that is present in Susan Alexandra’s signature
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