3 of the 17 local brands participating in the event spoke to ST on their sustainability efforts. Read more at straitstimes.com.
SINGAPORE – Shop the Change – a month-long shopping event featuring local eco-friendly brands – will be part of Go Green SG in July.
Go Green SG aims to raise stronger awareness among Singaporeans about environmental sustainability and rally collective action towards a green, liveable and climate-resilient Singapore. ChopValue Singapore is the brand’s first international franchise, and all its products are made and distributed locally.
For every product sold, one tree is planted by the firm in partnership with Tree Nation, offsetting the brand’s carbon footprint.Ms Claudia Yong co-founded Re-store with her mother and aunt in 2020 when she discovered that single mothers were among those retrenched when the Covid-19 pandemic impacted jobs.
At least 80 per cent of each product is made from remnant textiles from upholstery businesses and cotton, linen and denim clothes donated by consumers.It can cost more to be a sustainable shopper as the brands’ products are more costly than mass-produced goods. “I don’t think customers are put off by the higher price,” said Ms Sherrlyn Sim, business development manager of ChopValue.
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